THE PROJECT
Veeshoo is a brand of shoes manifactured with the experience of the best italian shoe makers and designed by Edoardo Iannuzzi, Italian designer that has invented and patented the innovative closure system that characterizes it.
The shoe and the entire Veeshoo project are based on the invention of this new closure system. Veeshoo's mission, infact, is to research new and useful designs that can improve the customer's life starting from simple and basic needs. Other than giving it a distinctive aesthetic, it's innovative closure system allows the shoe to be flatpacked. The HighVee model, introduced in the Fall Winter 2012 collection, exalts the potentiality of this system showing how it can be applied to different structures giving always the same result.. to fold the outsole and have the ingumbrancy of the only sole. Once the shoe has been folded it can be packed in it's special travel case saving this way a considerable amount of space during transport. A heatwelded zipper has been used to ensure water resistance and comfort to the closure system.
